France: CineMovida Plans 5D Movie Experience for New Multiplex Cinema

CineMovida, a French operator of cinemas, plans to equip its new multiplex cinema in the French community of Maurepas (set to open in spring 2019) with an auditorium especially designed for 5D movie experiences. One of a total of eight featured cinema halls will be equipped with 117 “MX4D” motion seats from California-based MediaMation company. The pneumatically driven seats will offer moviegoers a thrilling experience, with motion and special effects including air blasts, water, scent and fog.

“4D seats are something quite new in France […]. We want to show customers that cinema is evolving and that we will always stay on the cutting edge of entertainment,” stated Stephan Miché, Secrétaire Général, CineMovida. (eap)