Netherlands: New Art Experience to Open in Amsterdam – Rembrandts Amsterdam

“Rembrandt's Amsterdam“, a new permanent visitor attraction at Amsterdam’s Leidseplein is scheduled to open in spring this year. The exhibition is dedicated to the city’s famous artist Rembrandt (Rembrandt Hamerszoon van Rijn, 1606-1669), and is planned to be a new destination for art lovers. Visitors to the destination will be transported 350 years back in time to the 17th century and will not only get to know Rembrandt’s last art studio but also the artist himself, his mistress and his children virtually. The immersive art experience was created by the young start-up Citysaurus, Experience with Impact, which aims to develop, manage and operate meaningful, educational cultural experiences about local stories with the use of state-of-the-art techniques to create an immersive, story-driven visitor journey.

Simeon van Tellingen, co-founder of Citysaurus, explains: “This is the story of Rembrandt however we wanted to highlight different aspects of his live, most of them untold or unknown to the general public. For example not a lot of people know that Rembrandt declared bankruptcy. [...]“ Martin Poiesz, co-founder of Citysaurus, points out the influence of Rembrandt’s private situation on his work and says: “This is the story we want to bring to life in an educational yet immersive experience.“ Van Tellingen concludes: “We will not use written text on the wall or audio guides as found in other exhibitions about Rembrandt. With the use of modern video, lighting, audio and special effects we aim at creating a more immersed experience which result in a higher impact of understanding and appreciation.“ (eap)