China: Merlin Announces Two New Midway Attractions for China

China’s capital city of Beijing and the million-strong metropolis of Shanghai will both see the opening of a new midway attraction by Merlin Entertainments in 2018. Following the first installation of Merlin’s newest Midway attraction “Little BIG city” in Berlin/Germany this year (cf. EAP news from March 17^th, 2017), Beijing will be the second location for this miniature world, featuring some of the city’s most iconic landmarks as well as special effects and multimedia technology. Furthermore, Shanghai will be home to Asia’s first Dungeon attraction – The Shanghai Dungeon will be located in the popular Mosaic Mall as Merlin’s fourth midway attraction in the city (including Madame Tussauds, Legoland Discovery Centre and Changfeng Ocean World). Visitors can already look forward to a thrilling drop ride as well as to the creepy production of ten historic legends, which are directly linked to the city and which will “come to live” to be experienced by the guests.

“We are delighted to be introducing to China both Merlin’s newest attraction, Little BIG City, and the first ‘Dungeon’ in Asia. China is a very important investment market for us, and Beijing and Shanghai are both natural locations for these attractions. Indeed, China offers an exciting and colourful leisure opportunity and with the inclusion of these new attractions will see a total of eleven Merlin attractions in the country. More broadly, our Midway roll out is set to accelerate in 2018, with a particular focus on Asia,” commented John Jakobsen, Chief New Openings Officer, Merlin Entertainments. (eap)