SimEx-Iwerks Entertainment Launches New “Ice Age“ 4-D Experience

In cooperation with Twentieth Century Fox Consumer Products the world leader in 3-D and 4-D cinematic experiences, SimEx-Iwerks Entertainment, has launched a brand-new 4-D theatrical adventure last week. The nine-minute film “Ice Age: No Time for Nuts 4-D” will premiere first at the Central Park Zoo in New York City and Mystic Aquarium in Connecticut before it will debut at the San Diego Zoo, Kennywood in Pittsburgh, Alton Towers in the U.K., Gardaland Park in Italy and Madame Tussauds Shanghai. In the adventure the squirrel "Scrat" is pulled into a time travel while chasing after his beloved acorn which has been accidentally lost in time. “This newly enhanced 4-D adventure underscores the global success of the Ice Age franchise, which continues to dominate as a fan fav”, Greg Lombardo, Fox Consumer Products’ Senior Vice President, says. “The quality of this experience will set a new benchmark for the industry and is sure to build anticipation for the release of Ice Age 5 in July 2016.” (eap)