UK: Picsolve Acquires Maxifoto

Picsolve, a British independent image solutions partner for the leisure and entertainment industry, recently announced its acquisition of Maxifoto International B.V. Acquiring the Dutch specialist in ride and event photography headquartered in Waalwijk is an important step in accelerating Picsolve’s global expansion and increasing its share across Europe. According to Jeff Kelisky, the company’s CEO, Picsolve currently is the leading provider of attraction photography on the European market (cf. EAP, issue 3/2015). The transaction allows Picsolve to add eight new sites to its portfolio, including Efteling, the largest Dutch amusement park. “The leisure industry is going through a massive transformation where parks and their guests are demanding more from photography in this increasingly digital world. We are incredibly excited about this transaction as it helps us delight millions more guests for our customers in the parks and attractions marketplace. As the demands of ‘tech-savvy’ guests soar, the opportunity to blend Maxifoto’s rich industry knowledge with our expertise in online and digital was an obvious choice. We look forward to using our combined powerful heritage to enrich and enhance guest experiences across Europe,” Kelisky says. (eap)