GB: New “Monopoly: Lifesized” Gameplay Attraction Comes to London in August

“Monopoly” is probably one of the best-known board games from the US toy manufacturer Hasbro, Inc. In cooperation with GAMEPATH, a subsidiary of the theater production company Selladoor Worldwide, a unique visitor attraction will be developed in the heart of London: “Monopoly: Lifesized”. For this new destination, which is intended to combine the board game with an escape room experience, four 15-by-15-meter Monopoly game boards have been installed in the 22,000-square-meter large “The Court” building.

On these, eight to 24 people, divided into teams of four and equipped with a toy figure, can move around during the 4D experience. Players will have the opportunity to choose from four themed boards: “Classic“, “The Vault“, “City“ or “Junior Board“. The game rules are the same as for the board game version challenging players to acquire properties, earn money by passing “GO” and giving them chance cards. The properties are designed as small rooms in which the team has to solve a task to acquire it. The entire game experience lasts 75 minutes. Part of the building are also a Hasbro merchandise store and the Monopoly-themed restaurant “The Top Hat”.

Julia Posen, Head of Development at Gamepath, said, “[…] It has been an exciting journey to work with the talented Gamepath production team to bring this new experience to central London. […]” David Hutchinson, CEO of Gamepath added, “For us, MONOPOLY LIFESIZED represents a major entry into a growing and exciting marketplace. Audiences want to consume live performance differently, and what better way than to jump into a lifesized version of the world’s favourite board game? […]”  

And Matt Proulx, Vice President, Location Based Experiences at Hasbro commented, “We are thrilled to be working with our best-in-class partners at Gamepath. Given their track record creating world class live performances, we believe that combining their skills along with our beloved MONOPOLY brand will create an exceptional, one-of-a-kind experience that truly brings the MONOPOLY game to life in a way only once imagined. We cannot wait for individuals of all ages to be able to once again get out and play together!”

Monopoly: Lifesized is scheduled to open on August 14, 2021. (eap)