GB/Canada: Merlin Entertainments and eSight Announce Partnership
To create a unique experience especially for children with vision impairment, Merlin Entertainments and the Toronto-based eSight company, which is specialised in the development of so-called “electronical glasses“, recently announced their partnership. The “eSight 4“ medical headset device uses an advanced camera, intelligent algorithms and high-resolution screens to stimulate the wearer‘s synaptic activity, maximising the eye‘s transmission of images to the brain. According to eSight, this “naturally closes the gap in the user‘s field of vision“. The first offerings have already been available in Merlin destinations since 2020, and will now be extended to LEGOLAND® parks, LEGOLAND Discovery Centres and Sea Life locations.
“This partnership allows us to make a deep impact on lives around the world. With Merlin Entertainments‘ expertise, we are able to give people with visual impairments a day they’ll never forget. When a child tries on eSight, a whole new world of possibility opens before their eyes. […] They can explore their world in a whole new way, allowing them to forge new paths that may not have been available before,“ explains Robert Vaters, CEO of eSight.
Matt Jowett, Chief Corporate Officer from Merlin Entertainments, adds: “We are always looking for ways to create magical memorable experiences. This partnership gives us the ability to provide families with a gift that extends beyond a fun day at our world-class attractions. We are creating a lasting impact for children around the world and reinforcing our goal to create more inclusive experiences for everyone.“ (eap)