News
12 Jan 2022

Germany: Presentation of This Year’s AUREA Award Conference on January 21 & 22

Mithilfe innovativer Technologie findet der Event als Präsenzveranstaltung sowie im digitalen bzw. virtuellen Raum statt.Both live on-site at Europa-Park’s confertainment facilities and in the frame of an accompanying online program, this year’s “AUREA Award Conference” will take place next week on January 21 and 22. Initiated by Michael Mack and MackNeXT, the prestigious awards are conferred to innovators and developers for outstanding achievements in the fields of VR, AR and ER (Extended Reality) technology for innovative, immersive entertainment formats. The event not only honors groundbreaking technological developments, but also fosters the formation of a community that brings together innovators and creatives in the broad field of virtual and augmented reality in the entertainment industry through an accompanying conference.

A five-member jury chaired by American Kathleen Cohen (XR Immersive Strategist at The Collaboratorium) and with the further jury members Thomas Wagner (CEO, VR Coaster), Cathy Hackl (Chief Metaverse Officer, Futures Intelligence Group), Frank Govaere (Animation Director, Producer & VFX Supervisor, UFA) and last year’s awardee Athena Demos (Co-founder of Big Rock Creative) will jointly judge the most exciting projects in five categories: Innovation, Experience, Impact, Interaction and Creative. Over 50 nominations were submitted for this year’s AUREA Award, and ten finalists were selected. Find out who they are, as well as more information about the program and how to participate (on-site or online), here on the official event website. (eap)