03 Dec 2010

Hersbruck near Nuremberg: Fackelmann is Title Sponsor for Thermal Spa

The Hersbrucker Frankenalb Therme has changed its name to “Fackelmann Therme” in mid-September. The new name giver, the Fackelmann company from Hersbruck, Germany produces household articles and bathroom furniture. The international company aims to send a signal to the region with this title sponsoring and wants to link its name closer to the city in which it is based. “Our agreement is forward-looking for a real partnership between the public sector and the regional economy”, comments Robert Ilg, mayor of Hersbruck, the thermal spa’s renaming. The facility is owned by the city and operated by GMF. – An innovative model that is surely suited for repeating … especially regarding the constantly decreasing local budgets. (eap)