USA: Falcon’s Creative Group & Cloudco Entertainment Launch Collaboration to Create New Retailtainment Experiences
Creative design company Falcon’s Creative Group and Cloudco Entertainment (formerly: American Greetings Entertainment) have recently announced their collaboration to create retailtainment experiences based on the “Care Bears” IP. The colorful bears from the kids’ television series will come to life in multimedia attractions; in addition, a range of merchandise will complement the offer, which is being developed for retail centers and shopping malls worldwide.
“We’re excited to team up with Falcon’s Creative Group to create new ways to engage with the ‘Care Bears’ franchise […],” says Robert Prinzo, Head of Global Licensing, Cloudco Entertainment. Cecil D. Magpuri, President & Chief Creative Officer of Falcon’s Creative Group, adds, “[…] These future retailtainment venues will incorporate an exciting blend of technology and the colorful theming the ‘Care Bears’ brand is known for, creating a one-of-a-kind guest experience.” (eap)