Disneyland Paris: Minus in Spite of Record Attendance

Despite a new record attendance of 15.4 million guests, Euro Disney’s sales volume decreased in the business year of 2008/2009, contrary to the European trend, with considerable seven per cent down to 1.23 billion euros. The net loss duplicated during this period from around three million euros to 55.5 million euros. Philippe Gas, CEO of Disneyland, said in this context to the media that it was the most difficult economical environment in the history of Disneyland Paris. The absence of guests from Spain and Great Britain who had spent several nights at Disneyland-owned hotels and had catered for high sales figures in the past is said to be a main reason for the decline in sales. Increases in visitors from France and Belgium could only partially balance the declining sales of the hotels as those guests mostly did just stay for one night in the hotel. (eap)