News
14 Nov 2019

lastminute.com New Headline Sponsor of London Eye

Today the official new headline sponsor of London’s tourist attraction London Eye, which is operated by entertainment company Merlin Entertainments, was announced – lastminute.com. The online travel agency’s sponsorship will start in February 2020, which includes the pink illumination of the giant wheel and also the River Thamse tourist cruises River Cruise. Sunny Jouhal, General Manager at the London Eye, said: “We are delighted to be working with lastminute.com as our new headline sponsor. The London Eye has been an iconic and world-famous part of the city skyline for almost 20 years and is a ‘must-do‘ for visitors to the capital. We are thrilled to enter a milestone year partnered with such a well renowned brand […]“ Next year London’s tourist highlight will celebrate its 20th anniversary.

Marco Corradino, group CEO of lastminute.com, added: “[…] We are planning many exciting things together for the people of the UK and visitors from across the globe. And we can’t wait to help make this unique part of the London skyline a bit more pink from 2020 onwards.“ Coca-Cola is the current sponsor until lastminute.com will take over in February. (eap)