15 Jan 2020

USA: World’s First “Harry Potter“ Flagship Store to Open in NYC this Summer

US television and movie company Warner Bros. recently announced the world’s first “Harry Potter” flagship store, which is scheduled to open its doors in New York City in summer this year. Located directly next to the iconic Flatiron Building, the merchandise shop will span three floors and a total of over 1,850 square meters (20,000 square feet), offering a large range of products dedicated to the Harry Potter and “Fantastic Beasts” brands. In addition, the store will feature a number of retail experiences that evoke the magic of the Wizarding World.

Sarah Roots, SVP Worldwide Tours and Retail, Warner Bros., says: “This will be the largest dedicated Harry Potter store in the world and will become a must-visit fan destination where Harry Potter enthusiasts can engage with interactive experiences and numerous photo opportunities as they step into the magic [….].” (eap)