11 Mar 2009

Playmobil in a (Sales Volume) Record-Breaking Mood!


Germany’s largest toy manufacturer attained its eighth turnover record in a row in 2008: Due to the (ongoing) booming business abroad, Playmobil’s proceeds could be increased by around six percent, climbing to 452 million euros. The sales trend for 2009 is expected to reach a similar level. In early February we received news that the inventor of the Playmobil figures, Hans Beck, had recently passed away at the age of 79. Since its introduction to the market in 1974, Playmobil has sold around 2.2 billion toy figures. (eap)