USA: Falcon’s Creative Group Launches New Gaming Attraction System “ON!X™ Theater”

With the “ON!X Theater™”, Orlando-based Falcon’s Creative Group has created a new system solution for a multisensory, cinema-like gaming experience, merging a classic 4D cinema with interactive, digital gaming fun. The fully interactive real-time system gives every player agency to direct the outcome of the action and even affect the narrative that unfolds before them on the large cinema-style screen. The targeting system provides accurate and persistent positional tracking that not only detects where players aim at but how they move their controllers.

The gaming experience is intensified by electric motion seats which feature multi-sensory effects such as poking, tickeling, vibration, air blast and water mist amongst others. They are available with 3DOF or 4DOF motion technology. ON!X Theater is offered in three standardized configurations ranging from 16 to 36 seats but it can be customized also. Cecil D. Magpuri, President and Chief Creative Officer der Falcon’s Creative Group, comments: “ON!X Theater is a complete package. The possibilities are endless. It’s kind of like perfect marriage of a 4D cinema experience, a massive multi-player video game, and virtual reality. It’s game ON!” (eap)