04 Jan 2022

Cityneon Holdings & Warner Bros. Themed Entertainment Partner to Bring Unique Immersive Themed Art Experiences to Life

Singapore Exchange-listed global experience entertainment company Cityneon recently announced its partnership with Warner Bros. Themed Entertainment in order to develop two new touring, themed art experiences – one based on the “DC Universe” and the other on the popular “Wizarding World” franchises (Warner Bros. holds the film-related rights to both brands). In immersive environments and through the use of cutting-edge technologies, media elements and sound effects, visitors to the art experience worlds will be able to enjoy highly sensorial experiences.

“We’re excited to announce our partnership with Warner Bros. Themed Entertainment to deliver two unique experiences based on two of their most successful and globally acclaimed franchises, the DC Universe and the Wizarding World. This strategic relationship is a testament to our determination to scale greater heights in the arena of IP experiences. With Cityneon’s strong track record of delivering large-scale and innovative experiences globally, I am confident that the DC and Wizarding World experiences will be truly unique and immersive experiences that fans of all ages will enjoy,” commented Ron Tan, Executive Chairman & Group CEO of Cityneon.

Peter van Roden, SVP Warner Bros. Themed Entertainment, added, “We are thrilled to be partnering with Cityneon on these two new cutting-edge immersive themed art experiences. Each of the new experiences will help us further continue to reach our DC and Wizarding World fans with fresh, innovative and immersive experiences where guests can interact with the franchises like never before.” The experiences, designed as touring exhibitions, are slated to make their debut in 2023. (eap)

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