UK/Netherlands: Animalive Announces Partnership with Sueport to Deploy Multiple “Animachat“ Installations at Leisure Facilities Globally

Animalive, the Brighton-based specialist in real-time interactive animation attractions, partners with Sueport, a creative technology agency and service provider for digital LBE headquartered in Amsterdam, in order to deliver several installations of its “Animachat“ system – photo-realistic interactive CG animals, which enable real-time communication with the audience.

With the upgrade in graphical features and motion-tracking technology, the photo-realistic characters of the Animalive system encompass edutainment opportunities conducted by a hidden operator managing a mix of pre-recorded animations and real-time tracking, allowing multiple scenarios so the audience has a different experience every time. The strategic partnership with Sueport along with the graphics advancements of the latest Animachat system, has made it possible for Animalive to introduce photo-realistic CG animals to LBEs, starting with National Geographic Ultimate Explorer.

“The integration of our very first interactive photo-realistic CG animations offers a game changing experience for locations seeking an increase in footfall and return visits. We are especially excited to see people‘s reactions when these installations go live across multiple locations around the world in the next six to eight months,“ says Ali Kord, founder of Animalive.

“In the years of driving the creative development for National Geographic Ultimate Explorer centers, the biggest challenge has always been to translate stunning locations and fascinating creatures into amazing experiences. The brand demands a high level of detail in realism, very challenging to capture in all its complexity and beauty. Animalive‘s technology has been the key element in finding that perfect balance between realism and entertainment, combining the best of both,“ comments Senne De Beul, Creative Director at Sueport. (eap)