UAE: Atlantis Dubai Introduces “Vantage” Digital Guest Experience Platform
After a year of using the automated wait time signs provided by Canadian company Vantage (a spin-off of WhiteWater West) at its associated water park Atlantis Aquaventure, the tourism destination Atlantis Dubai is now rolling out the digital guest experience platform of the same name (cf. EAP News of 22 Apr 2020) at the Aquaventure park in a first phase, in order to take the visitor experience to a new level. As soon as guests enter the water park, they will be given a wearable that they link to an app and in-park kiosks, which allows them to freely explore, ride and buy throughout the entire park. Also, they can open lockers, find their friends or purchase tickets for Dolphin Bay just via the platform.
On the operator side, the solution offers significant advantages, such as the recording of current capacity utilisation in real time, the transmission of current waiting times and the collection of valuable visitor data (e.g. on the length of stay at specific attractions and purchasing behaviour), which can be evaluated and used for strategically targeted marketing campaigns.
“It’s the emergence of the digital savvy consumer who looks for the convenience and ease that comes with being able to make cashless purchases, book tickets from their phone, and who are willing to provide personal details in return for curated and customized experiences that are changing the face of customer experience,” said Philip Edgell, Vantage’s President.
Anthony Lynsdale, Atlantis Dubai’s Vice President, Information Technology, explained, “Guests visit Atlantis Dubai because they know they are going to receive world-class luxury and service from our resorts. We wanted to ensure that experience was consistent throughout their stay with us, which was why we chose Vantage. With Vantage’s platform, we will be able to deliver those extraordinary experiences we are known for, while also deepening our client understanding, which in turn allows us to elevate the guest experience even further. It’s a win-win for us,” he said. (eap)