News
29 Sep 2022

Canada: Cirque du Soleil Welcomes Nickole Tara as Chief Growth Officer

Canada’s Cirque du Soleil Entertainment Group welcomes Nickole Tara to the company in the newly created position of Chief Growth Officer. Tara has over 20 years of experience in leadership roles in business development and managing business and operational units in the sports and entertainment industry. Throughout her career, she has been able to lead various partnerships with several Fortune 500 companies and built a large network in the entertainment industry. Prior to her new position at Cirque du Soleil, she worked for AEG Worldwide, Topgolf and IMG, for example.

“I’m thrilled to be joining the dynamic and talented team at Cirque du Soleil during such an exciting time of growth and transformation,” said Nickole Tara. “Working closely with the leadership team, I look forward to strengthening our go-to-market strategy and bringing value creation opportunities to ensure consistent growth across the company.”

Tara’s appointment as the first Chief Growth Officer underlines the company’s commitment to business development and partnership strategy to drive long-term growth for the organization.

“I am very pleased to be able to count on Nickole’s solid experience in the sports and entertainment industry and her extensive network in creating unique and meaningful brand engagement opportunities to achieve our growth objectives,” said Stéphane Lefebvre, President and Chief Executive Officer of Cirque du Soleil Entertainment Group. “Nickole’s considerable business development experience and transformational leadership skills are a wonderful addition to our executive team and will be instrumental in executing our business strategy and strengthening our position as a market leader and preferred partner in the industry.” (eap)