13 Dec 2019

Merlin Entertainments & eOne to Bring “PJ Masks“ IP to Sea Life Aquariums

The Canadian movie and television production company Entertainment One (eOne) and British Merlin Entertainments (Merlin) operating group renewed their cooperation to bring eOne‘s “PJ Masks“ IP to twelve Sea Life venues, operated by Merlin, around the world. The visitor aquariums will host a new PJ Masks-branded nautical-themed trail, featuring artwork from the underwater canals from the series. The trail will include a branded photo wall, costume character appearances and is scheduled to travel between centers throughout the calendar year. In addition, PJ Masks products will be available to purchase in the Sea Life centre gift shops.

This new project should take up with the successful introduction of the “Peppa Pig“-branded attractions in Merlin venues, which both companies created together two years ago (cf. EAP news of 18. Oct 2017). “Our latest partnership with Merlin Entertainments underlines our ongoing focus in live events and their ability to create unique touchpoints for our brands. This exciting, interactive adventure will give fans around the world an unforgettable experience that will deepen their connection with PJ Masks and its heroic characters,“ said Rebecca Harvey, Executive Vice President Global Brand & Marketing, Family & Brands at eOne. Guests will be able to experience the theme trail as of February 2020. (eap)