22 Jun 2020

Belgium: Painting with Light Launches Virtual Event Studio for Virtual Live Events

At its C-Mine headquarters in Genk, Belgium, show production design company Painting with Light has launched a new live Virtual Event Studio to offer slick streaming production and broadcast facilities, including full virtual audience interactivity. The project is a response to the increased demand for streamed, live and recorded events and content to expand reach and visibility in the wake of the coronavirus pandemic and social distancing rules.

The studio features a stage with a 10 x 19 meter recording area and a 3 x 3 meter LED wall used as virtual background for a higher quality end result and visual coherence. A complete video floor below the presenter stage adds further visual dynamics. In addition, there are several smaller screens in the studio allowing the presenter to see and review the content on both physical and virtual surfaces. While all is fully customizable to client needs, for versatility, speed and efficient operation, several pre-designed event stages and spaces are also available for different styles and occasions, each of which can be individually branded. 3D assets and the design of any physical event, studio, trade show booth etc. can be imported from a CAD (“computer-aided design”)-file and replicated integrating the client’s own environment and product design.

The studio is equipped with a channel camera system, advanced audio mixers and speakers with microphones. The audio and broadcast technologies were supplied by NEP Belgium, Painting with Light applied its advanced lighting technologies with an adaptable lighting rig offering production extensive tools.

Peter Van den Bosch, Business Development Manager of Painting with Light, explains: “Audiences can be invited and join in via an assortment of different video conferencing platforms and virtually participate on-scene! They are gathered in front of the stage as live video thumbnails and shown on a large projection screen in the studio. This way the presenter can feel their presence and attendees can see the complete audience, just like at a physical event! The online audience can be streamed individually on to the virtual backscreen so the presenter can answer questions and engage in conversations.”

The virtual studio live recording output is an industry-standard video feed which can be streamed to platforms such as YouTube, Facebook and Twitter or to video conferencing tools such as Zoom and Skype. (eap)