Brand Experience Center Conference 2026: Registration Now Open

(eap) Registration is now open for the second edition of the Brand Experience Center Conference, which will take place from 26 to 28 January 2026 in Dublin, Ireland (as previously reported by EAP).

The program, planned and organized in collaboration with an advisory board of five executives from European brand experience centers, will feature, among others, Paul Carty. Carty served for over 20 years as Managing Director of the internationally renowned Guinness Storehouse in the Irish capital. He will open the conference – which will be held directly at the Guinness Storehouse – and share his expertise in the development and design of authentic brand experiences with the participating industry professionals.

As part of the three-day event, attendees will also visit the Jameson Distillery, another local example of a successful brand experience world.

Further details about the program and registration are available on the event website (here). ■