Brand Experience Center Conference 2027 at Swarovski Kristallwelten

(eap) Following the second Brand Experience Center Conference, which took place in Dublin, Ireland, in January of this year, the next edition will be held at Swarovski Kristallwelten in Wattens, Austria, in 2027. Initiated by Bart Dohmen and his TDAC partners, the specialist event brings together professionals from brand experience centres worldwide and comprises two conference days with presentations, professional exchange and networking.

© Swarovski Kristallwelten With Swarovski Kristallwelten, an internationally renowned brand experience will serve as the host venue for the event. Located in the Inn Valley near Innsbruck, the experience destination welcomes more than 600,000 visitors per year and combines a large-scale public attraction with a modern conference centre. Participants of the Brand Experience Center Conference will have the opportunity to explore all areas themselves.

“Swarovski Kristallwelten in Wattens is a place where creativity, emotion, and immersive experiences come together. We are delighted to welcome the international brand experience community to Tirol and to share how brand storytelling comes to life within the unique universe of the Kristallwelten,“ comments Stefan Isser, Managing Director of Swarovski Kristallwelten.

The conference will open on the evening of 25 January 2027 with a reception for all participants. The two conference days will follow on 26 and 27 January. The networking dinner on Tuesday evening is scheduled to take place in the exhibition area of Swarovski Kristallwelten itself, giving participants the opportunity to explore the venue as part of the evening programme as well. Details of the conference programme are to be announced in summer. Ticket sales will start in August; as in the previous year, the number of tickets is limited. ■