Heineken Experience Has a New General Manager
Kelsey Sibley will now lead the further development of the Heineken Experience. // Photo: Courtesy of Heineken Experience
(eap) Since 17 August, Kelsey Sibley (pictured here) has been serving as the new General Manager of the Heineken Experience in Amsterdam. Sibley brings more than 13 years of international experience at The Heineken Company. Most recently, she worked as Global HR Director Commerce & Chief of Staff to the Chief Commercial Officer. In her new role, Sibley will oversee the continued development of the brand experience while further strengthening the corporate culture and role of the visitor attraction within the international Heineken group.
“I am honored to join the inspiring team behind the Heineken Experience. I look forward to building on the great work already in place and to writing the next chapter together, creating even more legendary experiences that make people fall in love with to our brand, our company, and our category,” said Sibley.
Sibley succeeds Lieke Westendorp, under whose leadership the Heineken Experience continuously developed into a popular visitor attraction. ■
