Mycotoo Welcomes Leisha MacDonald as Director, Business Development for Europe/UK
Leisha MacDonald, new Business Development Director for Europe/UK at Mycotoo.
(eap) Mycotoo, a globally operating company specializing in entertainment development with headquarters in California and a European office in Cambrils (Spain), has announced the appointment of Leisha MacDonald as the new Director of Business Development for Europe/UK. In this role, MacDonald will be responsible for driving the company’s further growth, including the expansion of new partnerships in themed entertainment, sports and brand experiences.
MacDonald brings more than 15 years of experience in leading story-driven projects in the experience and entertainment industries to her new position. Most recently, she served as a senior leader at Moment Factory, where she co-developed transformative fan experiences for major clients in the sports sector and for global entertainment brands. Over the course of her career, MacDonald has worked with brands such as FIFA, Adidas, lululemon and Google, developing strategic solutions for long-term client engagement.
“I’m absolutely thrilled to be joining Mycotoo! From the very first interaction, it was clear that this is a people- and purpose-driven company. There’s a humility, a shared vision, and a brightness in this team that feels like sunlight – warm, energizing, and full of promise,” MacDonald shares. “What really struck me was the meaning behind the name: My Company Too. It says everything about the culture – collaborative, inclusive, and built on the belief that everyone, from team members to clients, has a voice. Here, the lines between executive and coordinator are blurred in the best possible way. Leadership isn’t about hierarchy; it’s about contribution, connection, and courage.”
Seth Cover, CEO of Mycotoo, welcomes Leisha MacDonald to the team: “Leisha’s people-first approach and talent for translating complexity into action, is exactly the level of seasoned expertise and confidence that our brand partners entrust us to manage. At Mycotoo, we believe in the power of storytelling, and her demonstrated ability to collaborate, to translate brand expectations across different disciplines and to align seamlessly with our company’s mission, gives me a lot of confidence for what lies ahead.”
Based out of the company’s European office in Cambrils, Spain, MacDonald will play a key role in expanding Mycotoo’s global footprint. Victor Arca, Managing Director and Executive Producer at Mycotoo Europe, comments: “Leisha’s skills, vibrant personality and ambition, fit perfectly with our strategic growth goals. Her addition to the team broadens our creative capacity and consolidates our strength in Europe as a hub for bold, and culturally resonant experience design.”
Among the company’s most recent projects are the new “Nickelodeon Land” at Italy’s Mirabilandia (Parques Reunidos) and Real Madrid World in Dubai (Dubai Parks and Resorts). ■
