Parques Reunidos Appoints New Commercial Chief Officer
Photo: Courtesy of Parques Reunidos
(eap) The Spanish operator group Parques Reunidos, headquartered in Madrid, is delighted to announce the appointment of Vicente Bosque as its new Chief Commercial Officer (CCO). In his new role, Bosque will lead the group’s global revenue strategy and oversee ticketing, marketing, sales, e-commerce, market strategy and revenue management. Vicente Bosque has been with the company since 2021 in various leadership positions in commercial management, initially for Southern Europe and later for all of Europe. He played a central role in driving digitalization and integration at the park level. A graduate in business administration with an MBA, Bosque brings extensive international experience from previous positions at companies such as PwC and Amadeus.
With the appointment of a new CCO, Parques Reunidos aims to sustainably strengthen its customer-focused growth, innovation and long-term sustainability efforts in its global leisure and theme park facilities. ■
