ROLLER Acquires BookNow Software
The acquisition was announced by Luke Finn (Founder & CEO of ROLLER, l.) and Luke Sims (Founder & Director of BookNow) at IAAPA Expo Europe, the main trade fair for the European leisure industry.
© EAP-Magazin
(eap) ROLLER, a provider of management and ticketing solutions for the leisure and entertainment industry headquartered in Austin, Texas, has announced the acquisition of the UK-based company BookNow Software. By introducing BookNow’s expertise and resources, ROLLER aims to further expand and enhance its offering, particularly for European customers.
“BookNow and ROLLER share a vision for empowering leisure and attraction businesses with cutting-edge technology that transforms the guest experience and fuels long-term growth,” emphasized Luke Finn, CEO of ROLLER. “Their strong presence in Europe and expertise with CRM interoperability are key strategic levers that help ROLLER move faster in our mission to transform the guest experience and drive incredible ROI for our customers.”
“When we started BookNow, we were on a mission to serve large enterprise attractions, especially within the Salesforce ecosystem,” said Luke Sims, Founder of BookNow Software, who will now serve as CEO of BookNow, a ROLLER Company. “The opportunity to come together with ROLLER to achieve our shared mission became the obvious next step. I look forward to the incredible results we will help our customers achieve as a part of the ROLLER team.” ■
