RWS Global Expands Leadership Team with Hans Vollrath and Ashley Hong
RWS Global welcomes Hans Vollrath and Ashley Hong to its leadership team.
(eap) As part of its international growth strategy, U.S.-based entertainment company RWS Global has announced two key additions to its leadership team: Hans Vollrath has been appointed Executive Vice President of Land Production, while Ashley Hong steps into the newly created role of Vice President of Licensing.
With over 30 years of experience in the development and delivery of live entertainment, Hans Vollrath will be responsible for overseeing RWS Global’s land-based entertainment portfolio – as opposed to its cruise sector offerings. His area of responsibility includes theatrical productions, theme park shows, immersive and seasonal experiences, as well as branded attractions and events. Vollrath previously held leadership positions at Meow Wolf, The Walt Disney Company and Vail Resorts. “Bringing Hans on as our EVP, Land Production is a game-changer,” said Jake McCoy, Chief Operating Officer at RWS Global. “His vision, drive and influential background in themed entertainment are exactly what we need as we scale upwards. Our team is excited about the powerful leadership and fresh perspective he will bring to elevate everything we produce.”
Ashley Hong brings extensive international licensing expertise to the company, having worked for organizations such as the National Basketball Association (NBA), Elegance GmbH and Authentic Brands Group. Most recently, she established Icon Licensing, a full-service agency specializing in strategic brand partnerships and innovative licensing deals. In her new role, she will oversee licensing strategy and business development across IP-based experiences and retail offerings. “We are thrilled to welcome Ashley to our team,” stated Veronica Hart, Chief Growth Officer at RWS Global. “Her passion for fandom, her expertise in global brand strategy and her deep knowledge of the licensing industry will be invaluable assets as we expand our offerings globally and strengthen our position in the market.”
As part of its continued growth in the theme park market specifically, RWS Global recently announced a collaboration with British operator group Merlin Entertainments. Under the partnership, more than 100 new live shows are expected to be developed this year alone for six Merlin parks across the UK and U.S., aiming to refresh and enhance the visitor experience through live entertainment (c.f. EAP news of 28 April 2025). ■
