Slick City and Pixel Games Enter Long-Term Partnership

(eap) US indoor activity park chain Slick City Action Park and German interactive gaming systems provider Pixel Games have expanded their existing collaboration into a long-term strategic partnership. Going forward, Slick City will recommend the Magdeburg-based company’s interactive gaming floors to all its franchisees as “Recommended Attractions”. Following the installation of the first two “Pixel Floors” at Slick City Action Parks, five additional park locations have already been confirmed to receive the interactive, movement-based gaming attraction.

© Photo: Courtesy of Pixel Games Pixel Games’ interactive gaming floors will complement the large-scale dry slides that are among the main attractions at Slick City Action Parks. The franchise-based indoor park chain, which was founded in 2022, currently operates 52 locations in the United States, with a further 48 facilities under development. Slick City is also expanding into Europe: The first Slick City Action Park opened in Nottingham, England, in March this year, with Liverpool, Vienna and Gothenburg already confirmed as future locations.

Founded in 2023, Pixel Games has installed more than 400 interactive gaming floors in over 45 countries, according to the company. Most recently, the provider unveiled an evolution of its interactive gaming floor concept that introduces a third dimension to the experience (read more about “Pixel Supercharged” in our EAP trade show report from London). The new partnership with Slick City is also intended to pave the way for the long-term deployment of additional Pixel Games attractions across the chain’s growing network of locations.

Dan Bryant, owner of the Slick City park in Fargo (North Dakota), which was the first location in the chain to install a Pixel Floor, gives a positive assessment: “Our Pixel Floor has been a key addition to our park. It adds to the atmosphere and brings kids, teenagers, and adults together to laugh and play – reaching the same broad demographic as our slides. Including it with admission keeps guests coming back for more, while the short games keep the line moving. […].”

Philipp Hacker, CEO of Pixel Games, also sees the partnership as an important step in his company’s continued expansion: “In a remarkably short time, Slick City has built a successful and highly scalable entertainment concept. Having such an ambitious company recommend our products to its entire franchise network is a significant step for Pixel Games in the U.S. market. […] We look forward to equipping more locations together with Slick City and supporting the brand’s long-term growth.” ■