11 Nov 2022

UAE: Harry Potter-Themed Land Coming to Abu Dhabis Warner Bros. World

Miral and Warner Bros. Discovery have announced the construction of a Harry Potter-themed world at Warner Bros. World Abu Dhabi, located on Yas Island. The new Harry Potter-themed world will then complement the six already existing areas of the theme park, awarded as “Leading Tourist Attraction“ in 2019. By establishing the pop culture franchise, operators hope to attract even more visitors to Warner Bros. World and thus to Yas Island and Abu Dhabi in general. With over 600 million copies sold, Harry Potter is one of the best-selling book series of all time and has long ceased to be just a book or movie series, but rather a gigantic franchise with a huge fan community. In addition to existing Harry Potter-themed worlds at other leisure venues such as Universal Studios Hollywood or Warner Bros. Studio Tour: The Making of Harry Potter in London, fans will then have another place to go.

“The Wizarding World offers something for fans of every age to enjoy. The original Harry Potter stories and the blockbuster film series continue to captivate and inspire hundreds of millions of fans around the world, and our Global Themed Entertainment team together with our world-class partner Miral, will expand our successful Warner Bros. World Abu Dhabi to bring this magical experience to life. Together with our lands at Universal Parks, this will add a wholly new and spectacular destination for fans to immerse themselves in“, announced Pam Lifford, president of Global Brands and Experiences, Warner Bros. Discovery. (eap)

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