Universal Studios Japan to Deliver More Immersive Pokémon Experiences

(eap) Following the announcement of their partnership in autumn 2021 for the development of interactive entertainment formats, Universal Studios Japan (USJ) and The Pokémon Company have now announced an intensification of their collaboration aimed at creating additional interactive theme park experiences based on the “Pokémon” IP. With this step, Universal intends to further expand its efforts to enhance the guest experience through fan-oriented, visitation-driving initiatives. Further details of the project are said to be announced at at later date. However, it is already clear that Universal Destinations & Experiences intends to roll out the Pokémon experiences to other parks within its global portfolio following their debut at the Japanese theme park resort.

“Collaborating with imaginative and inventive storytellers fuels our ability to create and deliver mind-blowing attractions and experiences that shatter guest expectations. The Pokémon Company is one of the most beloved interactive franchises in the world, and through our ongoing partnership, we will continue bringing its vibrant world to life in new and innovative ways for years to come,” comments Mark Woodbury, Chairman and CEO of Universal Destinations & Experiences.

Tsunekazu Ishihara, President and CEO of The Pokémon Company, states: “Since announcing our long-term alliance in 2021, we have collaborated with Universal Studios Japan to produce authentic Pokémon experiences such as the ‘NO LIMIT! Parade’ and Halloween shows. As Pokémon celebrates its 30^th anniversary this year, we are thrilled to launch this new project at such a significant milestone. Our mission is to enrich both the real and virtual worlds through Pokémon, and with this project, we aim to create theme park entertainment that surprises and delights fans around the globe.” ■