Waterworld Reports Strong Season – Further Investments Planned
Waterworld Leisure Resort is a year-round leisure destination offering a tropically themed indoor water park with more than 30 slides and attractions, a seasonal outdoor pool, an adventure mini golf course and a role-play family leisure venue.
© Photo: Waterworld Leisure Resort
(eap) Waterworld Leisure Resort in Stoke-on-Trent in the British Midlands is looking back on a successful summer season, reporting its highest visitor numbers in five years. Looping Experiences (formerly Looping Group), which acquired Waterworld Leisure Resort in July 2025, continues to invest in the guest experience to strengthen the resort’s position as one of the UK’s leading leisure destinations.
New investment programmes were launched last year to modernise the resort’s digital infrastructure and enhance its food and beverage offering. A new website and ticketing platform, along with the introduction of a dynamic pricing system (from Convious), have since streamlined the booking process.
A prolonged period of warm, sunny weather across large parts of Europe also contributed to the success of this year’s summer season. The resort’s outdoor water attraction in particular proved highly popular with visitors. Waterworld also features an indoor water park with more than 30 water slides and attractions, an adventure mini golf course and an “Adventure Mini Village” – a regionally themed indoor role-play attraction for families.
At the end of this month, Waterworld Leisure Resort will close for extensive refurbishment works, with reopening scheduled for early next year. One of the resort’s last major upgrades was carried out to mark its 30th anniversary in 2019, when around GBP 10 million was invested in various new additions, including major water slides (cf. EAP 6/2019 cover story).
Wayne Goodall, Managing Director of Waterworld Leisure Resort, commented: “Waterworld has had an extremely strong year, and these results give us a very solid platform for the next stage of our growth story. Working closely with Looping Experiences, we have continued to invest in our people, facilities and the overall guest experience […] At its heart, Waterworld offers families the chance to escape from everyday life and enjoy the feeling of a holiday experience together, without the cost or commitment of travelling abroad. Families still want those shared experiences and that sense of escapism, even when household budgets are under pressure. So offering a memorable, high-quality day out at an accessible price is more important than ever. […]” ■
