News
19 Jul 2021

USA: Illuminarium Atlanta Offers Virtual Africa Experience

©Jeffrey Moustache The 8,000 square foot (743 square metre)-large Illuminarium Atlanta is a new type of entertainment and leisure destination. Here, visitors can virtually experience the flora and fauna from South Africa, Tanzania and Kenya in their natural environment during the immersive “WILD: A Safari Experience“. This is made possible by state-of-the-art technologies and other effects designed to appeal to all the senses. The goal is to experience a “VR experience without glasses“.

To create this immersive experience, USA-based Illuminarium Experiences has relied on Powersoft‘s linear transducer type Mover, which was used to design a haptic infrasound floor to create realistic sensations such as the ground shaking feel of an elephant’s stomp or the low-end rumble of a lion’s roar.

“Illuminariums are places that can take you any place, in a manner never before experienced, through state-of-the-art technology that literally allows the audience to feel an elephant walking in front of them, or leave footprints on the simulated dirt floor beneath them. Through this collective team of best-in-class partners, we are ultimately building a new media model to support Illuminarium’s completely unprecedented experiences and spectacles. And, this format is so exciting because it creates endless opportunity for content creators and makers who want to push the boundaries of tech and media experiences,” comments Alan Greenberg, CEO of Illuminarium Experiences. (eap)