“Realmadrid Games”: New Interactive Fan Experience at the Bernabéu Stadium

(eap) The Spanish top-flight football club Real Madrid and the Canada-based global entertainment studio Moment Factory have jointly developed a new interactive entertainment offering called “Realmadrid Games”. In several fan areas of the Bernabéu Stadium, visitors of all ages can now take part in a range of multimedia-based games.

© Photo: Moment Factory/Realmadrid Games Over the course of the individual games, participants progress from rookies to members of an elite team by completing dynamic training drills, team challenges and adrenaline-fuelled game sequences. Before beginning their adventure, visitors are equipped with a wristband and can install a web app on their mobile device, including a personal avatar, to record their progress in real time. Supported by an augmented reality platform and video projections, visitors can then fully immerse themselves in the action, standing side by side with their on-field heroes.

“Creating this experience with Real Madrid has been an incredible honour. By bringing the identity and values of such an iconic sports club to life through creativity and technology, and by collaborating with passionate local teams, we believe we have crafted an experience that allows visitors to connect with Real Madrid's legacy in a profoundly emotional way,” said Stéphane Raymond, Executive Director of Custom Experiences at Moment Factory. ■