Anita Ahrens Strengthens TAC’s Sales Team

(eap) The Hartberg, Austria–based software provider TAC | The Assistant Company is strengthening its sales team. With Anita Ahrens, an experienced expert in spa and wellness management, the company has appointed a Senior Sales Manager to support future growth in the wellness, spa, and leisure sectors.

“For more than 25 years, I have been developing and optimizing spa and wellness concepts that delight guests and are economically successful. My goal is to combine the highest level of service quality with innovative approaches and to create sustainable experiences,” Ahrens explains, outlining her motivation. Prior to joining TAC, she spent a total of 18 years with DSR Hotel Holding GmbH, during which time she worked in spa management roles at various resorts. Over the past eight years, she was centrally responsible for the strategic development of the spa offerings across the group’s hotel and resort brands. Her areas of expertise range from concept development, rebranding, and pre-opening to leadership, KPI management, process optimization, and brand development.

Ahrens is already familiar with TAC’s software solutions from a user perspective. She now intends to leverage this long-standing experience to communicate the full potential of TAC’s solutions to customers and prospects. “We are very pleased to have gained Anita Ahrens, a highly experienced and well-regarded personality in the industry, for TAC,” says Günther Pöllabauer, VP Marketing & Sales. “Her deep expertise in spa and wellness management, combined with her many years of user experience with our solutions, make her an ideal addition to our sales team.” With her comprehensive industry knowledge and strong network, Ahrens is expected to act as a “bridge” between customer practice and the company’s digital product expertise going forward. ■