Brad Loxley Appointed Chief Operating Officer of Parques Reunidos

(eap) After Brad Loxley (see photo) joined the Spanish operator group Parques Reunidos as Regional Operations Director in spring 2024, the Australian was delighted to be promoted to Group Operations Director in fall 2025. In this role, he was responsible for the performance of more than 30 parks in Europe and Australia. Most recently, in early December, Loxley took up his latest role as Chief Operations Officer (COO), reporting directly to CEO Pascal Ferracci. As COO, Loxley is responsible for leading the group’s global operations strategy and oversees performance, guest experience, safety, and operational excellence for the operator’s entire international portfolio of theme parks, water parks, animal parks, and entertainment destinations.

His extensive operational expertise and track record in managing large leisure facilities make Loxley – who previously held senior leadership roles at the Vietnamese Sun World Group and Luna Park Sydney in Australia, among others – a proven leader who will help drive operational efficiency, guest-centric focus, and long-term value creation across the group’s global network of parks.

Don’t miss our interview with Brad Loxley in EAP issue 1/2026 (to be released on 5 January), where we spoke to him about growth, leadership, and more. ■