Center Parcs Europe Expands Comfort, Experience Offerings & Gastronomy

(eap) The holiday park operator group Center Parcs Europe – a subsidiary of the Paris stock exchange-listed Groupe Pierre & Vacances Center Parcs – is continuing the transformation of its European parks in 2026. This includes the modernization and expansion of holiday homes, gastronomy concepts, leisure offerings and the overall guest comfort.

Im Park Allgäu lädt die neue „Experience Farm“ dazu ein, Natur und Landwirtschaft zu entdecken. © Center Parcs

“Our guests today expect more than just a stay – they want an experience that combines comfort, nature and special moments. With our targeted measures, this is exactly where we are focusing: we create places where families, friends and couples can slow down together and enjoy nature. The transformation of our parks is an important step in positioning Center Parcs for the future and offering our guests an even higher-quality holiday experience,” emphasizes Frank Daemen, Managing Director Germany.

Besides the completely newly opened Nordborg Resort – the first Center Parcs facility in Scandinavia (cf. EAP 5/2025) – new accommodations were already built, and existing holiday homes modernized last year. These include 30 new VIP holiday homes at Park Eifel, 85 Premium and 108 VIP holiday homes at Villages Nature Paris, as well as 17 new lodges at Center Parcs Les Landes de Gascogne. In addition, the park Les Hauts de Bruyères has also completed the redesign of all 746 of its holiday homes as well as its central amenities. At Park Bostalsee, the renovation program is also progressing according to plan. The first modernized accommodations are expected to be bookable before the overall completion scheduled for this spring. Both Parc Sandur and Les Ardennes are continuing their renovation programs planned through 2027, which focus on the refitting of interior spaces.

U.a. im Parc Sandur laufen mehrphasige Renovierungsarbeiten an der Innenraumausstattung der Unterkünfte. © Center Parcs In terms of developing the leisure offer, the introduction of so-called “Outdoor Activity Centers” is planned. These are to include various activities such as climbing elements, balance courses, high-ropes courses and zip lines. The first facility of this kind was opened last year at De Kempervennen in the Netherlands. Similar outdoor experiences are set to follow in other European parks this year. At Park Allgäu, the opening of the first “Experience Farm” is planned, where guests young and old can develop their gardening skills. In addition, Park Allgäu features a renewed mini-golf course as well as the first footgolf facility.

Moreover, the rollout of the revised gastronomy concepts, which are to be implemented by 2028, has already begun. More than one hundred food and beverage outlets are being modernized, mobile points of sale expanded and new services such as the delivery of meals to holiday homes implemented. In October 2025, Center Parcs also introduced “Mia” – an AI-powered chatbot on the website designed to support guests with their basic enquiries. In just two months, the chatbot conducted more than 95,000 conversations. It is currently being further developed to accompany guests throughout the entire customer journey. ■