EWA Special Exhibition 2025: Digitization & AI in Leisure Pools
Smarte Saunasteuerung über digitale Steuergeräte. Photo: Courtesy of EWA
(eap) For more than 20 years, the European Waterpark Association (EWA) and Koelnmesse have been working together with the aim of making the aquanale and FSB trade fair duo a platform for innovation in the swimming pool and leisure industry. To achieve this, trade visitors are regularly presented with joint special shows on industry-relevant topics in the exhibition halls – as will be the case during this year’s aquanale from 28 to 31 October 2025. Under the name “Digital Waterpark,” the European quality association wants to explain to trade fair visitors how digitization and the use of artificial intelligence can optimize the guest experience and visitor offerings on the one hand, but also operational processes in leisure and adventure pools on the other.
VR-Schnorcheln in der Rulantica Wasserwelt.
Photo: Courtesy of EWA
The special show will focus on cloud-based solutions for customer journey management, immersive experiences thanks to virtual reality applications in water parks, and AI tools that can be used to implement dynamic pricing in swimming pools. Technology providers such as echion (digital signage for pools, restaurants, and retail) and vertigo systems (software for interactive 3D and VR productions) are among the participants in the special show, which will present application tools and best practice examples at five stations. ■
