England: Hamleys Launches New “Harry Potter“-Themed Retailtainment Area
Eulen, Zauberstäbe, goldene Schnätze ... Fan-Artikel dieser Art finden Harry Potter-Liebhaber ab sofort auch im Londoner Spielwarengeschäft Hamleys.
In cooperation with Warner Bros., London’s traditional Hamleys toy shop has recently expanded its offer with a designated “Harry Potter” retailtainment area, where customers can find fan classics and additionally enjoy interactive entertainment. Hamley’s staff demonstrates “magic” wands and brooms, sorting hats and flying golden snitches – furthermore, Harry Potter fans can enjoy competitions and character meet & greets. Besides fan classics the store will also offer some bespoke products that will be exclusive to Hamleys. These will be rolled out over the course of the year.
The popularity of the Harry Potter brand is consistently high – after the 2016 premiere of the “Fantastic Beasts and Where to Find Them” fantasy movie as the first Harry Potter-spin-off, this November the second film sequel “Fantastic Beasts: The Crimes of Grindelwald” will come to the cinemas, probably even further boosting the sales of Harry Potter-related merchandise. (eap)
