Europa-Park and bookingkit Launch Technology Partnership

(eap) Germany’s largest theme park is expanding its digital infrastructure and will in future rely on bookingkit as a technology partner for the online distribution of experiences. The Berlin-based software company offers one of the leading platforms for the booking, marketing and management of leisure offerings in Europe. The aim of the cooperation is said to be to significantly expand Europa-Park’s distribution network on the basis of the existing ticketing solution in order to reach new target groups.

With more than seven million visitors in its anniversary year and consistently high visitor demand beyond that, Europa-Park Erlebnis-Resort ranks among Europe’s most popular theme park destinations. The new technology partnership is intended to enable the central management and synchronisation of all distribution channels – including booking platforms such as GetYourGuide and Tiqets. In addition, the bookingkit solution is also to be used for the structured expansion of B2B partnerships with regional resellers such as hotels or tourist information offices: affiliate partners will be integrated into the system and booking flows centrally evaluated.

“With bookingkit, we have found a technology partner that meets our requirements in terms of flexibility, reach and reliability at the highest level. The integration into our systems is another milestone in the digital further development of Europa-Park Erlebnis-Resort,” explains Rüdiger Büchele, Head of Sales & Tourism at Europa-Park.

Lukas C. C. Hampel, CEO of bookingkit, comments: “The cooperation with Europa-Park is a special distinction for us and a strong signal for the relevance of digital infrastructure in the leisure sector. Together, we are creating the technological basis to create an outstanding visitor experience – with strong reach, efficiency and future viability.” ■