Illuseum Berlin Introduces Dynamic Pricing System

(eap) At Illuseum Berlin, reality and perception blur: rooms appear to tilt, proportions become bizarre, certain perspectives deceive the eye... Behind this playful experience offering, Illuseum also pursues a mission: to draw attention to the beauty and vulnerability of the oceans, which are also featured in the exhibition. In order to offer guests an even better experience in future and to raise their awareness of the protection of marine ecosystems, the attraction has now introduced a dynamic ticket pricing system, by means of which highly sought-after visiting times are priced higher and off-peak times lower.

© Foto: Illuseum Berlin The dynamic pricing solution from Berlin-based technology specialist attractix is intended to contribute to a balanced utilisation of the attraction, while at the same time also appealing to price-sensitive target groups who might have decided against a visit at fixed admission prices. The prices are calculated in real time on the basis of ticket demand – and across channels, according to attractix. Both the Illuseum’s ticket counter and online shop are now managed via the joint platform. ■