12 Jul 2023

Molly Murphy Named President of Universal Creative

Molly Murphy Named President of Universal Creative

Photo: courtesy of Universal Destinations & Experiences

(eap) Universal Destinations & Experiences, a unit of Comcast NBCUniversal, announced the appointment of Molly Murphy (photo) as President of Universal Creative, effective August 14, 2023. She joins Universal from Gensler, a global architecture, design and planning firm where she led global and technical teams and delivered award-winning brand and design strategies for clients in the travel and hospitality, leisure and cruise line industries. Most recently, she served as Principal and Co-Managing Director of Gensler New York, where she co-founded Gensler’s Digital Experience Design practice, which uses interactive and visualization technologies and specialized software to enhance physical spaces and create immersive experience. Among the most comprehensive reference projects is the Las Vegas ARIA Campus (a large-scale entertainment, hospitality and retail district).

“Molly has an energy and a set of proven capabilities that will further enhance our ability to deliver the most immersive stories and experiences to our guests. Our focus on expanding the Universal brand to new people, in new places and on new platforms is well underway. Her ability to blend technology with architecture, brand and design will help take our great product to even higher levels,” said Mark Woodbury, Chairman and CEO, Universal Destinations & Experiences.

As President, Murphy will develop and lead the long-term vision and strategy of Universal Creative while overseeing daily operations, creative development and project delivery globally. On her new position she commented: “Human interaction and connection are at the heart of physical design and the delivery of compelling places. Universal brings this idea to life better than anyone else, and I am looking forward to joining the team as we create authentic, lasting experiences for our guests and fans around the world.”

Murphy is an Associate Member of the American Institute of Architects and holds a Master of Architecture and MBA from the University of Illinois, Urbana-Champaign. ■

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