Momentum Leisure Launches Episodia Theme Park Brand
Starting in 2027, the Majaland parks in Poland will operate under the new umbrella brand Episodia. // Photo: Momentum Leisure
(eap) The Dutch company Momentum Leisure, known in the industry as a developer, operator and investor, is introducing Episodia as a new brand for its theme park activities in Central and Eastern Europe. From spring 2027, the three existing Majaland parks in Kownaty (opened in 2018), Warsaw (opened in 2022) and Gdańsk (opened in 2024) are set to operate under the new brand. The fourth park, currently under development in Gliwice in southern Poland, will open directly under the new Episodia name in summer 2027.
© Momentum Leisure
With the rebranding, Momentum Leisure is reflecting the development of its parks in recent years: what originally began as a family offer centred on the character “Maya the Bee” has now evolved into a much broader experience world with different stories, characters and themed areas. In future, Episodia is intended to serve as a scalable umbrella brand that provides the framework for this further development, enabling experience offers to be bundled across locations and expanded flexibly. The company will continue to work with internationally recognised entertainment partners and IPs such as Studio 100, Nickelodeon and The Smurfs. In addition to IPs already represented in the parks, visitors will also be able to encounter characters from SpongeBob SquarePants, PAW Patrol® and Teenage Mutant Ninja Turtles in the future. This will place a stronger focus both on the group’s growth and diversification and on storytelling within the parks.
“Our parks have grown significantly in recent years, and so has our ambition,” says Wouter Dekkers, CEO of Momentum Leisure. He continues: “Episodia gives us one scalable brand that better reflects what we want to offer: an immersive world of stories, characters and shared family moments across all our locations. It gives us the flexibility to welcome new popular characters, while continuing to build on the strong foundations that have made our parks so successful.”
The rebranding is part of a long-term investment strategy with which Momentum Leisure aims to expand its target audience, improve the guest experience, add new attractions and support further growth. In the coming months, the transitional “Majaland by Episodia” brand is initially set to be used in the parks to gradually familiarise guests with the new brand. The brand identity was developed together with Dutch and Polish experts, including Globrands for the brand name, The Verve for the logo, Kabu Studio for the brand book and Kantar for consumer research.
Read more about Wouter Dekkers and his then still new role at Momentum Leisure in our interview in EAP issue 5/2024. ■
