Plopsaland Deutschland Celebrates Grand Relaunch

© EAP (eap) On Saturday, Plopsaland Germany celebrated its name change with a big event – Holiday Park became Plopsaland – although the Holidays are by no means disappearing. Quite the opposite: at Plopsaland, holidays are forever in the shape of many wonderful offers and entertainment for young and old. Since the amusement park, which was founded by the Schneider family in 1971, was taken over by the Belgian Plopsa Group in 2010, its character has been continuously adapted to the Studio100 brand world and thus also to a family audience. Beautiful and mostly well-landscaped themed areas allow kids and their friends, parents and grandparents to immerse themselves in the world of Maya, Vicky and Co. “With the new name and the extensions, we are taking an important step in the further development of the park. We want to become a permanent fixture for families, especially those with young children, in Germany and beyond,” explained Bernd Beitz, Director of Plopsa Germany, who also paid tribute to the great work of the entire park team.

From now on, visitors to the German Plopsaland can also watch the little blue gnomes outwit the evil wizard Gargamel on the new “Smurfs Adventure” ... The new indoor ride, which has redesigned the former “Falkenstein Castle”, is a real colorful, energetic highlight for all ages, which impresses above all with its detailed design (by JoraVision) and features. Read all about the new family attraction in EAP 4/2025, available tomorrow in our eReader and as a print magazine.

© Plopsa

And now that the park is officially a Plopsaland in name too, all the Plopsa heroes – such as Maya the Bee, Vicky the Viking, Holly, Blinky Bill, Tabaluga, Heidi and the Smurfs – will be out and about every day on the colorfully decorated parade floats at the “Plopsa Festival Parade”. Music, dance and live performances enrich the park’s offerings in all areas and ensure a great atmosphere for young and old alike. A total of 50 million euros has been invested in the strategic expansion of the site since the takeover by Plopsa. And there is more to come: the new “100% Wolf” roller coaster – a Gerstlauer family coaster – will go into operation this fall. “Plopsaland Germany fits in perfectly with our long-term vision: to create a strong offering based around our well-known characters, with a focus on quality,” says Carl Lenaerts, CEO of the Plopsa Group, explaining the company’s strategy. The new name and the investments are part of a broader plan for the future. In addition to the themed expansions and daily shows, work will also begin on the Plopsaqua Hassloch water park in September, an investment of a further 40 million euros. The construction of a hotel, a new restaurant and the anticipated new Mack roller coaster in cooperation with Tomorrowland are also firmly on the agenda. ■