SAG Group Unveils New Brand Identity
© SAG-Gruppe
(eap) The companies belonging to Schulte-Schlagbaum AG – SAG, SSF Sächsische Schlossfabrik, eccos pro, novacom software and STS Systemtechnik Schänis – are now operating under a new, uniform brand identity. With the new claim „Gemeinsam smart. Gemeinsam stark.“ (Engl. „Smart Together. Strong Together.”), the SAG Group aims to align its affiliated companies closer in both visual and strategic terms.
As part of the brand realignment, both the visual and verbal identity of the Group have been fundamentally revised. A central design element continues to be the “Schlagbaum” tree – a long-standing symbol of the company. In its newly stylized form, it now serves as a common visual feature across all SAG brands. According to the company, the diagonal shift integrated into the design is meant to evoke associations with a locking mechanism, referencing the group’s origins in locking technology.
In addition to electronic and mechanical locking systems (e.g. for hotels and leisure venues such as water parks), software solutions for guest management are now also among the group’s main business areas. ■
