The Queens Festival – Bloom: An Immersive Journey Back to Cleopatra

(eap) The history of Egypt has much to tell: of powerful pharaohs, impressive pyramids and fascinating hieroglyphs … but also of its queens, such as Cleopatra, who lived during the time of the Roman emperor Julius Caesar. The newly developed experience format “The Queens Festival – Bloom” places early female rulers of Ancient Egypt at its centre, with the aim of conveying greater knowledge about them and thereby broadening perspectives on the country’s history and its historical figures.

© Concept Art: The Queens Festival - Bloom Specifically, the project is a concept for a 90-minute immersive journey back in time, developed by a consortium including Egyptian-born creative producer Lydia Ghobrial and Danish designer Klaus Sommer Paulsen, with the involvement of Egyptologists, archaeologists and historians. The early queens Cleopatra, Hatshepsut and Nefertiti take centre stage: based on historical facts, their former influence is to be brought to life for a broad audience through the use of modern media technology and a selection of compelling artefacts.

Concept Art: The Queens Festival - Bloom The concept envisages a reception area where visitors are introduced to the theme. This is followed by individual experience rooms dedicated to Hatshepsut, Nefertiti and Cleopatra, in which visitors can, for example, explore the simulation of a severe storm at sea, a richly coloured garden serving as the backdrop for diplomatic encounters, and the ruins of an underwater palace, in order to gain a closer insight into each pharaoh queen. In the final room, the “Queens Hall”, there are also plans for a marketplace offering handicrafts, jewellery, fragrances and typical foodstuffs, as alongside an expanded view of Egyptian history, another key focus of the concept lies in authenticity. ■