Thermengruppe Josef Wund: New Foundations for Neuroarchitecture

(eap) A new global initiative aims to define how the design and architecture of spaces can contribute to human health and well-being. The project “Intentional Spaces: The Power of Place” was initiated by Thermengruppe Josef Wund and developed by the International Arts + Mind Lab Center for Applied Neuroaesthetics (IAM Lab) at the Johns Hopkins University School of Medicine in collaboration with the innovation consultancy White Mirror. The goal, it is stated, is to generate new insights into how sensory design can measurably improve emotional, cognitive and physical well-being – thereby also providing impulses for planning spaces and offerings in thermal spas to ensure an optimal guest experience.

Image: AI-generated by The Future Laboratory. According to the operator group, the initiative combines approaches from neuroscience, cognitive science, psychology, architecture and art, contributing to a still-emerging field of applied research: neuroarchitecture, meaning the study of how designed environments influence the way people feel, function and flourish.

The launch of the multi-year project is marked by three key publications: “Roadmap”, “Foundations”, and “A Day in the Life”. The latter two translate recent research findings into practical applications for design, policy, and urban planning, thus serving as a useful tool for architects and investors when it comes to the design of thermal spas. Roadmap is expected to be published later this year as the third paper and will present a comprehensive strategic plan, including pilot models and concrete implementation proposals for the expansion of the field.

Image: AI-generated by The Future Laboratory. “At Thermengruppe Josef Wund, we have always been convinced that our spaces can do more than just provide relaxation – they can heal, inspire and connect,” says Franz Hofstetter, Chief Information Officer of the group. Through the partnership with the Johns Hopkins University and White Mirror, the organisation is moving “from intuition to evidence.” Together, they aim to explore how sensory design can become an effective and measurable instrument for well-being.

Thermengruppe Josef Wund has for some time been focusing on innovative approaches to provide guests with special moments of well-being. Examples include the “Immersive Sky”, opened in early 2024 at Therme Euskirchen (cf. EAP 3/2024), and “Immersive Horizon” at Thermen & Badewelt Sinsheim (cf. EAP 5/2025). ■