UK: Blackpool Pleasure Beach Launches New App

UK theme park Blackpool Pleasure Beach has launched a new app designed to simplify and enrich guests’ visit to the park. Guests should ideally download the Blackpool Pleasure Beach eGuide in advance of their visit so that – in addition to up-to-the-minute waiting times – they can get useful information about shows, events and entertainment at the park in advance. Saving and retrieving eTickets as well as booking additional services – e.g. a ride on ENSŌ, the spinning seat upgrade to ICON, or the “Speedy Ones”, the park’s fast passes – can also be done in the app.

The Blackpool Pleasure Beach’s eGuide is an evolution of the previous web app which was created to work with the park’s new eTicket entrance system. Both the web and native apps have been planned, developed and implemented by Blackpool Pleasure Beach’s in-house team. “Following the development of the park’s new eTicket park entrance and ride access system, it was clear that we needed to develop a new app which could work with, and support this system. We initially created a web app which could be used to claim and store tickets and also provide guests with basic information but it was always our intention to follow this up with a native app with much more functionality. This is a constantly evolving project and we are continually looking at new ways to use our eGuide app to enhance our guest’s experience,” James Cox, Head of Marketing at Blackpool Pleasure Beach, explains. (eap)