USA: The VOID to Open Two New VOID Experience Centers with Hyper Reality Experience
“Star Wars: Secrets of the Empire” is the title of a hyper reality experience created by The Void in cooperation with ILMxLAB (Lucasfilm), which can already be experienced at Disney Springs in Orlando/FL and at Downtown Disney in Anaheim/CA (cf. EAP new from August 3rd, 2017). At both sites, guests can immerse into a virtual Star Wars galaxy where they can roam around freely and interact with other players and Star Wars characters.
Two further new VOID Experience CentersTM of this kind, also featuring the virtual Star Wars universe, are set to open at the beginning of this year in the US: California’s Glendale Galleria shopping mall and the Grand Canal Shoppes mall located at The Venetian|The Palazzo hotel in Las Vegas will enthuse visitors with the virtual adventure. Both projects were commissioned by Chicago-based GGP retail real estate company.
“As we continue our mission to bring immersive and interactive entertainment to a broad consumer audience, partnering with GGP creates the perfect opportunity to expand our network […],” said Cliff Plumer, CEO of The Void. Melinda Holland, Senior Vice President of Business Development at GGP, added: “Our partnership with The Void emphasizes GGP’s curation strategy of adding entertainment concepts and new experiences to our regional shopping centers.” (eap)
