28 Mar 2019

USA/China: Falcon’s Creative Group & Harves Entertainment Team Up to Create Next Generation Experiential Entertainment

Orlando/Florida-based Flacon’s Creative Group and Harves Entertainment, the leisure and entertainment division of Chinese Harves real estate and investment company, today announced their strategic cooperation to propel new opportunities in the design and realization of next generation entertainment experiences in China and internationally. For this purpose, the companies joined their forces creating a “complete package” of their services, including concept development, financing, creative execution, real estate development, construction and operations. The rollout of projects will be based on both intellectual property assets and proprietary concepts.

“We are combining forces with Harves Entertainment to bring more profound concepts to life. There is a great demand for immersive entertainment experiences across the spectrum and we want to create the next dimension of imaginative and transformative cross-cultural attractions together,” said Cecil D. Magpuri, President & Chief Creative Officer of Falcon’s Creative Group.

“We are delighted to partner with such a creative powerhouse. We have great respect and admiration for the talent at Falcon’s and the innovative work they consistently deliver in projects around the world. We have every confidence that together we can create and realize the next generation of experiential entertainment and education attractions,” adds Bo Zhang, Founder & Chairman of Harves Entertainment.

Recently, the Chinese company announced its partnership with England’s Manchester United soccer club to develop a number of “Manchester United Entertainment & Experience Centers” throughout China in the next years (cf. EAP News from Jan 24th, 2019). (eap)

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